Sunpure edible oil brand launches ‘Makes Your Food Special’ campaign to reiterate the value of purity and trust
South India’s largest edible oil brand, Sunpure by MK Agrotech Group, announces the launch of its latest marketing campaign – ‘Makes Your Food Special’. The year-long, multilingual campaign has been planned across traditional and digital media and aims to reiterate the brand’s core values of purity, trust, care, and honesty.
Last year it had appointed actor and philanthropist Sonu Sood as its brand ambassador. The current campaign is looking at further strengthening the deep connect the brand has developed with customers across Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, Goa, Maharashtra, and Kerala.
The evocative ad campaign – in Kannada, Tamil, and Telugu – shines a light on the strong emotional influence that food has in our lives. Food plays a special role in our relationships. When you cook for your loved ones with India’s only physically refined sunflower oil, you show that you care. For them, their health, their well-being.
Mr. Gokaran Pawar Singh, General Manager, Sales & Operations, M.K. Agrotech Pvt. Ltd., said, Sunpure’s latest ad campaign drives home the purity of our product through a simple, yet powerful message that food cooked with Sunpure Sunflower Oil is special. The campaign will be amplified through varied platforms like TV commercials, digital, performance marketing, and outdoor media.
Apart from being India’s only physically refined sunflower oil, it is free from harmful preservatives, like tertiary butylhydroquinone (TBHQ) commonly used in food products. It is also enriched with Vitamins A, D, and E. Sunpure’s unique selling proposition (USP) is its purity, powered by the perfect blend of technology with tradition. Moreover, the manufacturing process is eco-friendly using RO-treated water whereas other players use mineral oils for heating.
The company uses 100% green electricity generated by windmills, producing eight times more power than it consumes, said the company.