Aashirvaad launches ‘Himalayan Pink Salt’ with no added colours

ITC Aashirvaad Salt has introduced its new Himalayan Pink Salt. Also, known as Sendha Namak or Saindhava Lavana in India, pink salt is considered to be natural as it is sourced from the Himalayan salt mines.

To address apprehension in minds of consumers regarding unscrupulous practices being adopted, where artificial colours are added to make the salt appear pinkish; it comes with the assurance of no added colours. It is naturally deeper pink in colour due to the high quality of salt it sources compared to other pink salts available in market. This is one of the key differentiators and further testifies its commitment towards providing quality and safe products to its discerning consumers.

It also contains essential minerals like calcium and magnesium. With minimal processing, the new offering enhances flavour of meals and also assures taste of purity. Further, the multi-layer packaging retains freshness of the product which consumers can assess instantly through the transparent strip.