Bikano Ventures South with New ‘Madras’ and ‘Tasty Saga’ Flavour Mixtures Launch

Expanding its repertoire to cater to the vibrant taste preferences of southern India, Bikano, a renowned packaged snack brand, unveils its latest offerings: ‘Madras’ and ‘Tasty Saga’ flavor mixtures. This strategic move marks a significant milestone for Bikano as it ventures into new markets while embracing regional diversity.

Manish Aggarwal, Director of Bikano, Bikanervala Foods, remarked, “Introducing ‘Madras’ and ‘Tasty Saga’ flavour mixtures underscores Bikano’s commitment to innovation and catering to evolving consumer tastes. This move aligns with our vision to solidify our position as a leading player in the snack industry, both domestically and internationally.”

Kush Aggarwal, Head of Marketing at Bikano, emphasized the growing demand for mixtures in the snacks category, stating, “With a consistent annual growth rate of 25%, there is a burgeoning market for mixtures. Leveraging our expertise in the traditional snack segment, we are poised to capture a significant share of this market with our new offerings.” With an initial focus on a 200gm pack size, competitively priced for broad accessibility, Bikano aims to capture 2–4% of the southern Indian snack category. The products target a diverse demographic, appealing to consumers aged 25 to 55 years old.

Bikano plans to employ a multi-faceted marketing approach, including online advertisements, direct marketing, and product sampling, to generate excitement and attract customers. The brand anticipates engaging up to 1 lakh customers monthly through these initiatives.

Looking ahead, Bikano is committed to further expanding its global presence by bolstering manufacturing facilities and exploring opportunities in frozen products. This strategic move underscores Bikano’s dedication to meeting consumer demands while staying at the forefront of innovation in the snack industry.