Storia unveils 100% Sugarcane juice

With a shift in consumer preference from loose-selling items to packaged commodities, Storia’s entry into hygienically processed 100% Sugarcane juice is a game-changer in the highly unorganised Indian sugarcane juice market.

The brand’s dedication to hygiene and quality assurance will establish a new benchmark for the Sugarcane juice sector and give customers a safe and energizing beverage alternative they can rely on. It is now available at Modern Trade Stores and eCommerce platforms like Amazon, Bigbasket, Blinkit, Zepto. It comes in a convenient 180 ml bottle, perfect for on-the-go consumption and 750 ml bottle for family packs.

Mr. Shalin Desai, CMO, Storia, said, Storia’s technical prowess is the driving force behind our commitment to launch this product in the highly unorganised sugarcane juice market. The sensitive nature of this product demands a hygienic and convenient solution, which we proudly provide without compromising on taste. Our product has no added sugars and no preservatives, offering customers a delightful experience that replicates freshly squeezed sugarcane juice. With only a few branded players in this space, our entry presents a great opportunity to provide a wholesome and hygienic alternative to the street-side options.