Salud announces First Agave Refresher and Bold Cranberry Gin in ready-to-drink
Salud, a global urban lifestyle brand that is redefining the drinking experience, announced the launch of its two latest additions to the premium product portfolio. They
are Salud Fiesta and Salud Strong Cranberry. Salud aims to revolutionise the drinking experience, catering to consumers of all age groups and lifestyles at an affordable price.
The invigorating Agave and Cranberry Gin Refresher have been crafted to infuse every sip with joy and happiness with an innovative blend of grenadine, exquisite herbs and botanicals.
Cranberry stands out for its refreshing appeal, and as a lower-strength alternative to spirits, it aligns with consumer desires for healthier options. Simultaneously, Agave, a rising star in India’s spirit industry, is in its growing stage, poised to replicate the success story of gin from five years ago. The Agave Revolution is set to leave an enduring mark on the country’s drinking culture.
This year, Salud has already made waves in the beverage industry by launching a limited premium gin collection, Salud Cusp London Dry Gin in Goa. The new collection not only clinched a prestigious Gold Medal at the Global Gin master’s but received acclaim in the Goan market. Building on this success, Salud is strategically expanding into the ready-to-drink category, meeting the surging demand for convenient and premium alcoholic beverages in 12 new Indian markets.
The Salud’s new product, Salud Fiesta is India’s pioneering Agave Soda in a bottle, boasts an impressive 8% alcohol content, offering an unparalleled blend of fun and flavour. Each 275 ml bottle ensures an unforgettable celebration that continues all night.
Salud Fiesta is not your typical Tequila; it’s a refreshing twist. Combining agave’s crispness with grenadine’s sweetness, complemented by zesty orange and tangy lemon, it’s designed to leave you craving more. Whereas Salud Strong Cranberry promises a tantalising journey through bold flavours and invigorating sensations, seamlessly combining the timeless allure of gin with a meticulously curated selection of herbs and botanicals. The result is a perfectly balanced elixir infused with the tangy essence of cranberry and citrus fruits, delivering an exceptional drinking experience. Salud Fiesta is available at Rs. 135 and Salud Strong Cranberry at Rs. 135.