Jubilant Foods Foresees Over INR 1,000 Crores in Revenue as Popeyes Gains Momentum

Mr. Sameer Khetarpal, CEO and MD of Jubilant Foods Ltd. (JFL), a leading QSR chain operator, shared that the company expects its Popeyes fried chicken brand to achieve sales exceeding INR 1,000 crores within the next 3–4 years.

JFL, the master franchisor of Domino’s, is gearing up for extensive growth, aiming for around 3,000 outlets in the medium term.

He underscored the company’s rapid expansion plans, with a particular focus on Domino’s, driven by India’s growing market and increased discretionary income due to urbanization and economic development. Expressing satisfaction with Popeyes’ performance, he mentioned, we have received an outstanding response from Popeyes as a brand here. JFL inaugurated its 33rd Popeyes store in Delhi, with plans to open four more in the National Capital Region next week.

He projected Popeyes to become the quickest QSR chain to achieve INR 1,000 crores in sales, a milestone typically taking 11–15 years for other chains. Ambitious expansion targets for the current and upcoming fiscal years include rapid store openings and regional expansion, especially in North India.

JFL plans to invest approximately INR 750 crores in expansion and new store openings for the current fiscal year. The company is also enhancing its infrastructure, with the establishment of food factories, including the recently launched Jubilant Food Park Bangalore, designed to serve over 750 Domino’s stores and 300 outlets of Popeyes, Hong’s Kitchen, and Dunkin’. He emphasized Domino’s ongoing expansion across metro and smaller towns, aiming for 3,000 outlets in the next four years.

Despite these goals, he highlighted untapped potential for further expansion, citing opportunities in colleges, metro stations, and airports. JFL, holding franchise rights for Dunkin’ and Hong’s Kitchen, signals expansion plans for all its brands through company-owned stores and franchise models.

As of December 30, 2023, JFL operated 1,928 Domino’s stores, 25 Dunkin’ outlets, and 22 Hong’s Kitchen stores.