ITC’s B Natural Juices & Beverages launches Fruits ‘N Bits

ITC’s B Natural Juices & Beverages has yet brought another delightful offering: Fruits ‘N Bits, a perfect fruit beverage infused with the goodness of real fruit chunks and seeds. This is part of the commitment to create differentiated offerings for the Indian palate.

The Fruits ‘N Bits offering is prepared with zero concentrates, has no added preservatives, and is an impeccable balance of tasty fruit drink with real fruit and seed inclusions. Filled with real fruit and seed chunks, this new range makes a wonderful and tasty beverage that has chunks in each sip.

Mr. Sanjay Singal, Chief Operating Officer, Dairy & Beverages, ITC Ltd., said, in line with B Natural’s ethos, we are happy to launch our new range of fruit beverages combined with the richness of real fruit chunks and seeds. We have always endeavoured to create world-class products, and with the new launch, we aim to provide our consumers with a superior range of fruit beverage experiences.

The new range will comprise three beloved variants: mixed fruit, litchi (with apple), and guava, priced at Rs. 65 for 300 ml PET bottles. Additionally, the fruit beverages are packed in recyclable, aseptic PET bottles. The three variants will be available across major retail stores and e-commerce platforms across the country. He added, At B Natural, we always take pride in the fact that our entire range is manufactured from Indian fruits, sourced entirely from our very own Indian farmers.