Hershey India launches cashew butterscotch ice cream flavour milkshake
Hershey India Pvt. Ltd., a part of The Hershey Company, a leading global snacking and confectionary company, has launched a new digital campaign, ‘Slurp Up the Fun’, with the introduction of cashew butterscotch ice cream flavour milkshake. The brand has curated a novel blend of cashew nuts and butterscotch ice cream flavour, based on latest consumer trends and research for distinctive and exotic milkshake flavours.
The campaign, ‘Slurp Up the Fun’, emphasises the indulgent experience of consuming Hershey’s Milkshake. It is designed to resonate with consumers of all age groups,
encouraging them to explore new and exciting flavours of Hershey’s Milkshake to beat the heat this summer.
The digital film opens with a group of kids who seem bored and tired and are then directed to the lip-smacking range of Hershey’s Milkshake by their mother. Upon tasting the delicious shake, they instantly feel refreshed. The film showcases how the range offers consumers with the perfect antidote to a steamy summer day.
Talking about the campaign, Ms. Geetika Mehta, Managing Director, Hershey India, asserted, Hershey’s iconic Milkshake is a huge hit with our consumers, so we wanted to create a new experience this summer by introducing an all-new delicious variant. Cashew Butterscotch Ice Cream Flavour Milkshake expands our premium milkshake portfolio across India. This will be another step in creating a brand that is connected with our consumers and their preferences.