Heritage Foods launches range of beverages & ice-creams to make summer cooler

Heritage Foods Ltd., one of India’s leading dairy players, announced the launch of its new range of Buttermilk products under the brand name ‘A-One’ and a new range of milkshakes in the easy-to-carry and single serve carton boxes.

Spiced Buttermilk is a low-calorie natural refresher, made by fermenting fresh milk with a unique combination of cultures to give an extra smooth and thick mouthfeel, as well as delivering a perfect balance of sourness and saltiness. Spicy notes are perfected with a blend of natural extracts of green chillies and ginger, which makes it refreshing for the consumer on-the-go.

The company has also revamped its range of milkshakes with a range of new flavours and a refreshing new look. Alongside, alltime popular flavour variants like Vanilla and Strawberry, it would be launching soon two new variants -Chocolate & Caramel, Cookies & Cream, which appeal to adults as well as kids. Mr. Bhuvaneswari Nara, Vice Chairperson & Managing Director, said, Launch of ‘A-One’ Spiced Buttermilk & new Milkshakes in Combi-block packs is yet another step in the direction of growing the contribution of value-added products (VAP), in our portfolio. I am sure these new products will not only delight our consumers, but will also help them face the harsh summer season with a smile.

Mr. Brahmani Nara, Executive Director of Heritage Foods Limited, said, Heritage ‘Badam Charger’ is a product targeted to thriving adults who hustle through the day to achieve their dreams. They always need to be on top of their game, loss of energy for them means loss of opportunity, and they need something nourishing & healthy to stay charged and face their challenges head-on. The Badam Charger is quite unlike harsh energy drinks which are sugar & caffeine laden, and comes with a nutrition of rich Heritage milk and energy of real Badam bits. We have formulated this recipe to deliver great taste with absolutely no added artificial colours or flavours and with 30% less sugar as compared to other similar flavoured milk-drinks.