Get ready to crunch and score big at SaffolaMunchiez’s Indian Crunch League
Marico Limited, one of India’s leading FMCG companies, has announced the Indian Crunch League by SaffolaMunchiez, a tasty yet healthy snacking range. Through this campaign, the brand aims to leverage the current cricket fever and engage consumers in an interactive contest of virtually crunching its crunchiest Ragi Chips.
The Indian Crunch League will be led by seven city teams each represented by local celebrity captains. Participants can enroll and compete for their favourite team by simply activating the Crunch-O-Meter filter on their smart phones. The objective of the contest is to catch as many crunchy SaffolaMunchiezRagi Chips as possible which contributes to the overall points for their respective cities and individual leaderboards. Individuals collecting the maximum number of Crunch will stand a chance to win gift vouchers up to Rs 25 lakh.
Amplifying the scale of Indian Crunch League, SaffolaMunchiez has collaborated with some of the most eminent celebrities and influencers across the country. The Indian Crunch League was kick started by renowned hero host Mr. Rannvijay Singha, who invited the audience to jump on a guilt-free snacking trend and participate in a fun and engaging experience.