CCPA Takes Action Against Amazon Seller for Misleading Sale of Sweets as ‘Shri Ram Mandir Ayodhya Prasad

The Central Consumer Protection Authority (CCPA), led by Chief Commissioner, Mr. Rohit Kumar Singh, has taken action against Amazon Seller Services Pvt. Ltd. in connection with the sale of sweets on under the name ‘Shri Ram Mandir Ayodhya Prasad.’ This action follows a complaint by the Confederation of All India Traders (CAIT) alleging deceptive trade practices, where the company is accused of selling sweets under the deceptive guise of ‘Shri Ram Mandir Ayodhya Prasad.’

After examining the complaint, it was found that various sweets and food products are being sold on the e-commerce platform, claiming to be “Shri Ram Mandir Ayodhya Prasad.” The sale of food products online with false representations can mislead consumers about the genuine characteristics of the product. This misleading practice can influence consumers to make purchasing decisions they may not have made if the accurate attributes of the product were disclosed.

It’s important to note that according to Rule 4(3) of the Consumer Protection (e-commerce) Rules, 2020, no e-commerce entity should engage in any unfair trade practice, whether on its platform or otherwise. Additionally, the term ‘Misleading advertisement’ under Section 2(28) of the Consumer Protection Act, 2019, refers to an advertisement that falsely describes a product or service, provides a false guarantee, or is likely to mislead consumers regarding the nature, substance, quantity, or quality of the product or service.

The CCPA has issued a notice to the company, asking for a response within 7 days. Failure to respond may result in necessary action being taken against them under the provisions of the Consumer Protection Act, 2019.