Campa is back! Reliance launches an iconic beverage brand
Reliance Consumer Products Limited (RCPL), the FMCG arm and a wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL), has launched the iconic beverage brand, Campa. The Campa portfolio will initially include Campa Cola, Campa Lemon, and Campa Orange in the sparkling beverage category.
The launch of this brand is in line with the company’s strategy to promote homegrown Indian brands that not only have a rich heritage but also boast a deep-rooted connection with Indian consumers due to their unique tastes and flavours. Campa in its new avatar will hopefully inspire consumers across generations to embrace this truly iconic brand and trigger new excitement in the beverage segment. While older family members will have fond memories of the original Campa and cherish the nostalgia associated with the brand, younger consumers will love the crisp, refreshing taste.
With a rapidly evolving Indian market throwing up more consumption occasions, we are truly excited to bring back Campa, which is yet another bold step forward for our expanding FMCG business.With this launch, RCPL has strengthened its diverse FMCG portfolio, which comprises heritage brands from Sosyo Hajoori, a confectionary range from Lotus Chocolates, Sri Lanka’s leading biscuit brand, Maliban, as well as daily essentials under its own brands, including Independence and Good Life, among others. RRVL reported a consolidated turnover of ₹ 199,704 crores ($26.3 billion) and a net profit of ₹ 7,055 crore ($931 million) for the year ended March 31, 2022.