‘Beyond Snack’ emerges as a trailblazer in snack industry

‘Beyond Snack’ has emerged as a trailblazer, celebrating its third anniversary with a revolutionary approach to banana chips. ‘Beyond Snack’ recognized the pivotal role of branding in fostering trust and long-term value, placing a strong emphasis on cultural engagement, quality, and reliability. Traditionally dominated by unorganized players, the banana chips market faced challenges rooted in uncertain product quality, manufacturing processes, and cooking methods. ‘Beyond Snack’ addressed these concerns by implementing consistent cooking and quality standards, ensuring uniform taste and texture across every production batch.

Determined to establish trust through branding, ‘Beyond Snack’ introduced innovative multi-layer packaging, differentiating itself from the traditionally transparent packaging that often led to rancidity. This strategic move not only ensured extended shelf stability but also garnered widespread consumer acceptance and loyalty.

While excelling in the Indian market, ‘Beyond Snack’ showcased its global prowess by establishing a presence in the USA, UK, Canada, Australia, New Zealand, Singapore, Mauritius, Qatar, and Kuwait. The brand cleverly leverages the familiarity of Kerala Banana Chips among the Indian diaspora in Middle Eastern and Arab countries. ‘Beyond Snack’ marketing excellence revolves around its core narrative of hygienically prepared, tastiest food. The brand’s “24 Carat Taste” campaign emphasized its commitment to quality and flavor, solidifying its unique selling proposition.