Associated Alcohol & Breweries Introduces ‘Nicobar’: A Handcrafted Premium Gin Redefining the Spirits Landscape

Associated Alcohols & Breweries Limited, a prominent player in the alcoholic beverage industry and a flagship entity of the esteemed Associated Kedia Group, has unveiled its latest addition to the product lineup – the handcrafted premium gin named ‘Nicobar.’ Nicobar is a meticulously crafted spirit featuring a robust yet delightfully floral flavor.

Infused with elderflower and hibiscus, it offers a nuanced taste experience complemented by the peppery notes of grains of paradise. What sets it apart is that it is the only gin in the country utilizing three distinct juniper kinds, adding a unique touch. Enhancing its richness, citrus notes from sweet orange peel and coriander seeds contribute to a well-rounded flavor profile. This sophisticated spirit is complex and can be savored on its own. In pursuit of superior craftsmanship and purposeful distillation, Associated Alcohols & Breweries Limited intentionally acquired specialized copper stills for the production of ‘Nicobar.’

Mr. Tushar Bhandari, the Whole Time Director at Associated Alcohols & Breweries Limited, commented on the launch of ‘Nicobar: The Spirit of Exploration,’ emphasizing that it goes beyond just introducing a new product. He sees it as a bold step in their journey towards premiumization, responding directly to the growing market demand for gin. This strategic move reflects their commitment to aligning with evolving consumer preferences and seizing opportunities in the expanding market, offering diverse and innovative spirits tailored to the discerning tastes of consumers.