7Up introduces new packaging to revitalize brand identity

PepsiCo is planning to redesign 7Up after seven years giving it a new brand identity, and packaging, while uplifting the international positioning that adds ‘Upliftment’ to the everyday. The new design launches with the slogan, ‘New Get Up, Same 7UP’. Hence the new design will be rolled out in the international market around March.

The 7UP green adds up a zesty citrus tone and this new look, which will be used for both 7UP and 7UP Zero Sugar will be built on the flat design route and the ‘7’ has been given a thick extrusion that neatly ties in with the brand name and positioning. PepsiCo’s in-house team designed its new identity as part of its new ‘UPliftment’ brand strategy.

With this rebranding, the brand is looking for an opportunity to highlight its zero-sugar drink. According to the brand, 7Up Zero Sugar experienced double-digit growth for the past two years and expanded into seven new markets over the past 12 months.