Uncategorized

Cabinet approves establishment of International Potato Centre at Singna, Agra, Uttar Pradesh

The Union Cabinet chaired by Prime Minister Narendra Modi has approved a proposal from the Department of Agriculture & Farmers Welfare to establish International Potato Centre (CIP)’s South Asia Regional Centre (CSARC) at Agra, Uttar Pradesh. The major objective of this investment is to increase food and nutrition security, farmers income, and job creation by improving potato and sweetpotato productivity, post-harvest management and value-addition. The potato sector in India has the potential to generate significant employment opportunities in production sector, processing sector, packaging, transportation, marketing, value chain. Hence, in order to untap and explore the huge potential in this sector, International Potato Centre (CIP) ‘s south Asia regional Centre is being established at Singna, Agra, Uttar Pradesh. High yielding, nutrient and climate resilient varieties of potato and sweetpotato developed by CSARC will significantly accelerate the sustainable development of the potato and sweetpotato sectors not only in India but in the South Asia region also through world-class science and innovation.

Cabinet approves establishment of International Potato Centre at Singna, Agra, Uttar Pradesh Read More »

Chouhan approves procurement of moong & urad

Union Minister for Agriculture & Farmers’ Welfare and Rural Development Shivraj Singh Chouhan, held a meeting in New Delhi and approved the procurement of moong and urad in Madhya Pradesh, and urad in Uttar Pradesh under the Price Support Scheme (PSS). He also discussed procurement logistics with the respective state agriculture ministers and issued necessary instructions to NAFED, NCCF and state officials. Read More

Chouhan approves procurement of moong & urad Read More »

Country Delight launches plant-based lactose-free ‘Oats Beverage’

Country Delight announced the launch of its all-new lactose-free Oats Beverage, marking its foray into the rapidly growing plant-based drink segment. Designed for health-conscious consumers seeking a nutritious and affordable alternative, the beverage is crafted with the same commitment to purity, quality and freshness that the brand is known for. Read More

Country Delight launches plant-based lactose-free ‘Oats Beverage’ Read More »

Country Delight launches Oats Beverage

Country Delight, India’s trusted kitchen essentials brand, announced the launch of its all-new Oats Beverage, marking its foray into the rapidly growing plant-based drink segment. Designed for health-conscious consumers seeking a nutritious and affordable alternative, Country Delight’s Oats beverage is crafted with the same commitment to purity, quality, and freshness that the brand is known for. Read More

Country Delight launches Oats Beverage Read More »

Rebellyous unveils new spicy plant-based nuggets & tenders

Plant-based meat production company Rebellyous Foods announced the debut of three new products, Spicy Kickin’ Nuggets and Tenders, expanding its bold Spicy Kickin’ line alongside the debut of Kickin’ Popcorn. Designed for K-12 schools, restaurants, and food service providers, these new offerings, available for ordering on July 7, 2025, deliver the same flavour chicken enthusiasts love while providing environmental and nutritional benefits that traditional chicken products cannot match. Read More

Rebellyous unveils new spicy plant-based nuggets & tenders Read More »

Pune’s thumb in laddu incident raises serious questions on food safety protocols in sweets industry

In a disturbing incident that has shaken public trust in traditional Indian sweet production, a severed human thumb was allegedly found inside a laddu purchased from a well-known sweet shop in Pune The incident has prompted an immediate investigation by the Food and Drug Administration (FDA), Maharashtra, and triggered widespread concerns regarding hygiene and safety practices in the unorganised sector of the Indian sweets and snacks industry.In a disturbing incident that has shaken public trust in traditional Indian sweet production, a severed human thumb was allegedly found inside a laddu purchased from a well-known sweet shop in Pune The incident has prompted an immediate investigation by the Food and Drug Administration (FDA), Maharashtra, and triggered widespread concerns regarding hygiene and safety practices in the unorganised sector of the Indian sweets and snacks industry. Read More

Pune’s thumb in laddu incident raises serious questions on food safety protocols in sweets industry Read More »

Réal enters Cocktail Mixer category with ‘Réal Cheers’

India’s preferred packaged fruit juice brand Réal, from the house of Dabur India Limited has announced to expand its Réal portfolio with the launch of its latest offering, ‘Réal Cheers’, a premium range of cocktail mixers building on its legacy of quality and taste. Réal Cheers range includes four exciting variants – Jamuntini, Green Apple Mojito Tonic Water, and Ginger Ale, that come in a very bold, vibrant packaging, with eye-catching caricatures. Each mixer is made with the finest ingredients, carefully selected to ensure a perfect balance of flavours. Réal Cheers is all set to elevate the consumer drinking experience with expertly crafted flavors and premium quality ingredients. Commenting on the launch, Mayank Kumar, vice president-Marketing, Dabur India Ltd. said, “At Réal, our goal is to continually innovate and cater to the evolving preferences of our consumers. With this launch, Réal continues to strengthen its position in the beverage category. The introduction of Réal Cheers not only broadens our product portfolio but also meets the changing consumer taste and preferences and will definitely connect with new modern consumers particularly millennials and Gen Z.” The brand has also unveiled a new campaign, highlighting how Réal is strengthening its portfolio and bringing its expertise in high-quality beverages to the world of cocktails. “With launch of Réal Cheers, we are excited to bring our signature quality and taste expertise to the world of cocktail mixers. Our mixers are designed to be versatile, easy to use and most importantly, delicious. Réal Cheers provide the perfect blend of convenience, quality and taste to elevate your cocktails.” Monisha Prasher, G.M. Marketing – Foods, Dabur India Ltd said. Réal Cheers mixers come in a convenient 250ml CAN format, making it easy for the consumer to just Pour, Mix and Cheers to their favorite drink. Jamuntini, Green Apple Mojito priced at Rs.99, and Ginger Ale, Tonic Water priced at Rs. 65, the 250ml CAN is available across major quick commerce platforms – Zepto, Swiggy Instamart, Big Basket, Blinkit and will soon be rolled out in retail channels as well.

Réal enters Cocktail Mixer category with ‘Réal Cheers’ Read More »

NITI Aayog paper recommends import of agri products like soybean & corn from US

The NITI Aayog has recommended import of agricultural products like soybean and corn from the US. The Ayog in a working paper prepared by NITI Ayog member Ramesh Chand has advocated opening of the Indian market to specific products that do not disturb the balance of trade and threaten local producers. Read More

NITI Aayog paper recommends import of agri products like soybean & corn from US Read More »

Scroll to Top