Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate, has launched Pulse Golmol – Imli Flavour Goli, a delightful new addition to its iconic Pulse confectionery line. Priced at just Re 1 per pouch, this soft, tangy, tamarind-flavored goli aims to spark nostalgia while delivering a burst of sweet and sour goodness. Crafted with high-quality natural tamarind, known for its Ayurvedic digestive benefits, Pulse Golmol Imli Goli blends playful tanginess with a hint of sweetness. This isn’t just a candy—it’s a trip down memory lane, said Mr. Jyotiroop Barua, Business Head of Confectionery at DS Group. With its mischievous imli flavor, Pulse Golmol captures the joy of carefree moments, and we’re confident it will win hearts just like our flagship Pulse products. To mark the launch, DS Group is rolling out a vibrant campaign designed to evoke nostalgia. Pre-launch efforts include eye-catching point-of-purchase displays, product sampling, and on-ground activations to engage consumers directly. A mass media push will follow, amplifying the product’s tangy appeal once distribution milestones are met. The rollout will phase across India, ensuring wide accessibility. DS Group’s Pulse brand has dominated the hard-boiled candy market for eight years, alongside other favorites like Pass Pass, Rajnigandha Pearls, and LuvIt. With Pulse Golmol, the company continues to innovate, blending traditional Indian flavors with modern appeal to captivate Gen Z and strengthen its foothold in both traditional and modern trade channels.
