AIFPA

Haldiram’s expands presence in Uttar Pradesh

Haldiram’s has recently completed a landmark achievement in its expansion strategy across the country, with the inauguration of its latest outlet in Prayagraj, Uttar Pradesh. Located at WP Arena, Hot Stuff Chauraha, Lal Bahadur Shastri Marg, the new restaurant was inaugurated by Er. Harshvardhan Bajpayee, MLA, Prayagraj North, in the presence of customers, dignitaries, and members of the local community. The launch, in line with the brand’s ‘Acche Din Aa Rahe Hai!’ campaign, underscores its expansion through emerging markets beyond the metros, across the country. Read More

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Food label scam that nobody stops

A packet of bread on an Indian supermarket shelf carries the words ‘100% wholewheat bread’ in large type on the front. Turn it over and the ingredient list tells a different story: 62.5 percent whole wheat flour. This is not a hypothetical example. It is Britannia’s bread, purchased in April 2026, more than two years after the company received a formal improvement notice from FSSAI’s advertisement and claims monitoring committee for exactly this discrepancy. Read More

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FSSAI directive on metallic pins enhances consumer safety

The Food Safety and Standards Authority of India (FSSAI) directive to Food Business Operators (FBOs) across the country to immediately discontinue the use of metallic pins, staple pins, wires, and similar materials in food packaging and food handling is a timely step toward strengthening food safety standards and modernising packaging practices, opine industry experts Read More

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