The Better-for-You Snacking Wave: India Says No to Maida

Indian consumers are increasingly embracing healthier alternatives, particularly in the snacking segment. The rise of “Better-for-You” (BFY) brands is a testament to this shift, driven by health-conscious families—especially mothers—who are opting for products with better ingredients, such as maida-free bread, noodles made with millet, and snacks using healthier oils. Read More