Rasna launches fruit beverage in new family pack

Rasna has expanded its ready-to-drink (RTD), fruit beverage portfolio with the nationwide launch of a new 1-litre family pack. The premium fruit beverage, with high fruit content and fortified with 10 vitamins and minerals, builds on its existing 125 ml and 200 ml offerings to cater to the growing demand in India for premium, high-fruit-content, vitamin-enriched RTD beverages. The product will be packed in internationally acclaimed Tetra Pak cartons, manufactured in India under the ‘Make in India’ initiative. It will be available across India through channels such as modern trade, e-commerce platforms, quick-commerce platforms and other retail verticals. Read More