Rasna Buys Jumpin from Hershey’s to Make a Splash in Ready-to-Drink Market

Instant beverage maker Rasna has acquired the iconic Jumpin brand from Hershey’s India as part of its aggressive push into the ready-to-drink (RTD) beverage segment. While the financial details of the deal were not disclosed, independent valuations peg the brand’s worth at ₹350 crore. Read More