Parle Tops Kirana Survey; HUL and ITC Drop

Parle has emerged as the top FMCG brand in a 2024 survey of 21,000 Kirana store owners conducted by Kirana Club, outpacing Hindustan Unilever (HUL) and ITC. The survey evaluated sales representatives on key criteria like communication, ethics, empathy, customer support, and business impact. Read More