HUL bets on global health drink to add zing to premium portfolio

Unilever is bringing hydration drink Liquid IV, its largest global brand in the health and wellbeing business, which will compete directly with energy and sports drinks such as Logan Paul’s Prime, Red Bull and Gatorade. The plan to introduce Liquid IV is part of Hindustan Unilever’s wider strategy to grow the share of its premium product portfolio by 9 percentage points in the beauty and wellbeing business-its biggest profit generator currently. Read More