AIFPA

Tata Soulfull, the health-focused packaged foods brand from Tata Consumer Products, has redefined the tea-time ritual with the launch of its innovative ‘Tata ka Rusk – Chai Time with Manoj Bajpayee’ campaign. The initiative serves as a novel launch platform for the new Tata Soulfull No Maida Rusk, a “better-for-you” alternative crafted with 16% Jowar and absolutely no Maida. Read More

he FSSAI has banned food companies from using “ORS” on labels to prevent the sale of sugary drinks falsely marketed as rehydration solutions. This move aims to protect children from dangerous dehydration caused by these products, which contain excessive sugar compared to WHO-recommended levels. Doctors have long warned about this issue, highlighting the life-saving importance of genuine ORS. Read More

Global food supplements and nutrition market is shifting, says Tetra Pak, as consumers prioritise natural, emotional and convenient choices. Read more

The Food Safety and Standards Authority of India (FSSAI) has issued a directive to all States and Union Territories’ Commissioners of Food Safety and all Central Licensing Authorities, to ensure that all food business operators (FBOs) remove the combination of the term “ORS” from their food products. Read More

India has prohibited the imports of roasted Areca nuts priced below ₹351 per kg, the Directorate General of Foreign Trade (DGFT) said in a notification, adding that the ban is not applicable to imports by 100% export-oriented units (EOUs) in SEZs and imports under the Advance Authorisation Scheme. Read More

To connect agricultural innovators with international markets, a cross-border agri-platform Global AgXelerate was launched here on Wednesday, positioning India as a critical node in the global agri-innovation network. Read More

Finance Minister Nirmala Sitharaman on Thursday assured farmers that the government will continue support to improve their income. She inaugurated the Farmers’ Training and Common Facility Centre in Karnataka’s Raichur district aimed at boosting the pulse value chain and empowering farmers. Read More

The Secretary, Ministry of Food Processing Industries (MoFPI), has emphasised greater cooperation between India and global companies in his interactions with food industry players at recently held Anuga 2025 in Germany. Read More

The Uttar Pradesh Government has approved 13 new projects under the UP Food Processing Policy. According to reports, the decision was taken during a meeting of the State-level Empowered Committee chaired by the Agricultural Production Commissioner recently in Lucknow. Read More

rime Minister Narendra Modi launched two welfare schemes worth ₹35,440 crore for the agriculture sector, aimed at empowering farmers in 100 identified districts for the PM Dhan Dhanya Krishi Yojana and making India self-reliant in pulses production through Dalhan Atmanirbharta Mission. Read More