Why transparency matters in what’s on your plate?

The Food Safety and Standards Authority of India (FSSAI) recently issued an important directive that food brands can no longer use absolute terms like “100% pure” or “100% natural” on their packaging. At first glance, this may seem like a minor regulatory tweak. But its implications go far deeper. It signals a necessary shift in how we define honesty in the food we eat and how trust must be earned—through transparency, not just clever branding. Read More