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Parle Agro has intensified its efforts to revitalize its iconic sparkling beverage, Appy Fizz, with the launch of an electrifying 360-degree multimedia campaign. The latest advertisement promises a visually captivating experience, featuring the esteemed brand ambassador, Kriti Sanon. This campaign aims to cater to the desires of Gen-Z for heightened experiences in every facet of life. Mr. Ankit Kapoor, Head of Marketing and International Business […]

Mother’s Recipe, the renowned Indian food brand, proudly announces the launch of its latest offering, Summerwala Sharbat. With a commitment to instilling nostalgia in its consumers, the brand aims to revive the joy of indulging in refreshing sherbets during the scorching summer months. In Indian households, the preparation of sharbat is more than just a culinary practice; it’s a time-honoured tradition passed down through generations. […]

Amul, the Indian dairy giant, is all set to debut its fresh milk range in the United States, marking its first-ever venture outside of India. The Gujarat Cooperative Milk Marketing Federation (GCMMF) will launch four variants of Amul milk within a week, targeting the Indian diaspora and Asian communities in key US cities. Mr. Jayen Mehta, MD expressed the significance of this milestone, highlighting Amul’s […]

Hindustan Unilever Limited (HUL), a key player in the tea industry with brands like Brooke Bond Red Label, Taj Mahal, and Taaza, has forged a strategic alliance with the Tea Research Association (TRA) based in Tocklai, Jorhat. This partnership, aimed at addressing climate change-induced challenges in the tea sector, underscores HUL’s commitment to sustainability and resilience. Recognizing the vulnerability of tea cultivation to climate variability, […]

Amul is strengthening its position as the leading dairy brand globally. With an already impressive presence in nearly 50 countries, the company’s Managing Director, Mr. Jayen Mehta, unveiled plans for extensive expansion and growth. Expanding its reach into rural areas, Amul has set a revenue target of Rs 80,000 crore by the end of this fiscal year, showcasing a robust commitment to empowering farmers and […]

HyFun Foods, a prominent exporter of frozen fruits and vegetables, is set to make a substantial investment of Rs. 1,100 crores in Gujarat. The investment aims to establish three cutting-edge manufacturing plants, as revealed by Mr. Haresh Karamchandani, CEO and MD of HyFun Foods. This move is driven by the escalating demand both in domestic and export markets. The investment will be distributed across the […]

Jivamrit Organic, a pioneer in the organic food sector, is poised to revolutionise the culinary scene with the introduction of its diverse product line. With aspirations to become the leading organic food producer, it offers a tantalising array of products suitable for every meal, from breakfast to dinner. Founded and led by Mr. Mukesh Kumar, the company upholds principles of purity, sustainability, and a farm-to-table […]

Unilever, the parent company of Ben & Jerry’s, is shaking up the dairy-free ice cream scene by swapping out nuts and seeds for oats in its latest reformulation efforts. Since their introduction in 2016, Ben & Jerry’s non-dairy ice cream alternatives have gained popularity, with the brand now offering 20 vegan flavours globally, comprising 25% of its product portfolio. The move to expand its non-dairy […]

FSSAI has decided to review the Points of Entry notified for food imports taking into account the trend/volume of food import, testing facilities, and logistics infrastructure. Accordingly, the food regulator has decided to notify Authorised Officers at 155 specified Points of Entry for food import. An official with the FSSAI has said that it was done to put in place a robust food regulatory framework […]

Traders has urged the Union Government that issues related to payment under Section 43B(H) of Income Tax Act, which stipulates payment within 45 days to MSMEs, needs immediate attention. The provision, however is good, but its ill effects on small traders needed to be rectified, said traders while asking for its postponement. There was a detailed discussion held on this topic in Delhi recently amongst […]